Digital Marketing Most Difficult To Deal With
- 11-Apr-2023
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The study found that e-commerce is the most difficult for consumers to deal with. The study, ‘The India Effort Assessment Score (EAS) Index Report 2023’ focused on four consumer sectors, including banking, insurance, retail and e-commerce, to understand the level of effort required by Indian consumers in their interactions with service providers in these sectors.
According to the report, customers experience higher stress levels due to various factors such as iterations, ineffective messaging, lack of visibility and a general sense of lack of control. ‘These factors can contribute to a negative customer experience and lead to dissatisfaction.
The report seeks to shed light on these pain points and provide recommendations for companies to address them and improve the customer experience.
By reducing stress and frustration in customer interactions, companies can increase customer satisfaction, loyalty, and advocacy,’ said Anil Pillai, the director of Terrangi Consultancy.
